Sustainable Fashion @ Brighton Fashion Week pt. 1

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Articles / Fashion / Photography

Friday I had the great pleasure of being able to attend the “Sustain” catwalk show at Brighton Fashion Week. I am one of those positive-minded people that firmly believe that the concept of “fashion week” has become more democratic in the last couple of years, with the Milan-NY-Paris-London squad losing a little bit of power as people are becoming more and more aware of emerging young talents from other parts of the world. I first started paying attention to this change way back in 2012, when hearing some amazingly inspiring creative minds hailing from all parts of the African continent speak about their brands at the International Herald Tribune Luxury Conference. The theme back then was Africa & sustainable fashion – something that, three years later, has become an even greater concern, and is finally slithering its way into the minds of the majority of the industry. One of the greatest questions being asked in the fashion industry today is how, where and by whom clothes are made and manufactured; following a slew of recent scandals involving big-name brands, this set of questions is finally transforming into the main mission for the fashion industry and designers of the present: to create things that are beautiful yet ethically sustainable. And that is exactly what was delivered last night at the All Saints Church in Hove.

Starting with a stunning mix of classic checkered, plaid and floral prints in muted Winter hues, heavy materials and feminine silhouettes, courtesy of Novel Beings

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Swiftly followed by an ode to the purity of materials and traditional garment construction techniques put forward by GWEN&SYD

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Then came one of my top 3 picks, Claire Poggio, who showed everyone that “sustainable” fashion doesn’t need to look like you put together something with recycled scraps. Her view was bright, structured, minimal and futuristic – love the see-through accessories and details.

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Then it was time for Raggedy Rags. Lots of dramatic volumes, very wearable and enticing scarves. The silhouettes were almost theatrical, balanced by a desaturated palette of white, grey, blue, green and beige. The focus was on textures and layers, transmitting an idea of stylish comfort.

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Then it was time for menswear at Kellydawn Riot! Lots of vivid, attention-grabbing prints for the boys – ranging from tropical flowers to mixes of wild animals – paired with white separates here and there for a little visual equilibrium. A very fresh take on the new dandy that  left me yearning for Spring. My favourite thing? White trousers with bugs. Genius.

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Another one of my top 3 shows was Kitty Ferreira. Amazingly refined and elegant, absolutely beautiful in its simplicity. Fabrics flowed loosely but were cinched in at just the right places, creating polished womanly shapes that moved. Pure white with a hint of print, similar to ink splatter – just the kind of ‘basic but cool’ thing that should be in any woman’s wardrobe. Black, white, sheer, silk, introducing hints of golden-mustard-yellow and different shades of blue.

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But who was my absolute favourite designer at Brighton Fashion Week? Well, I couldn’t possibly fit everything into one post… you’ll have to wait until tomorrow. Stay tuned!

The Author

24-year-old Portuguese girl. Bilingual English, fluent in Italian. BA in Fashion Communication. MUA with a proper diploma! MA Creative Media student. Globetrotter and shopaholic, can't seem to be able throw away menswear magazines. Has a serious mental problem when it comes to buying photography books and is working towards being a part of the fashion industry.


    • Thank you! There were some amazing designers, so there’ll be a part 2; I couldn’t bring myself to cram them all into one post. I’ve never been to any of the major fashion weeks either, but honestly I prefer the smaller ones – I feel like there’s less pressure to sell and more pressure to stand out and be innovative :)


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